NEW BALANCE CANADA PRIVACY POLICY

This policy (the "Privacy Policy") applies to information collected on the page of and by the services on the website located at "loverunningmore.ca" (the "Service") operated by New Balance Canada Inc. ("New Balance Canada"). New Balance Canada respects the privacy of every individual who visits loverunningmore.ca, whether as a "Visitor" (which means that you simply browse the Service) or as a "Member" (which means that you have registered or transacted with the Service or a component thereof).

New Balance Canada is committed to the protection of the personal information of individuals with whom it comes into contact. New Balance Canada also recognizes the valuable potential of technology to help Visitors and Members communicate with New Balance Canada. Responsible use of the information you share with New Balance Canada is paramount. In order to help you understand the role technology plays in the collection and use of information you provide to New Balance Canada, and to comply with all applicable Canadian federal and provincial laws regarding privacy and the confidentiality of personal information, New Balance Canada has created this Privacy Policy This Privacy Policy outlines the information New Balance Canada will collect and how we will use and/or disclose that information. In this Privacy Policy, "personal information" means information about an identifiable individual.

By using the Service, providing your personal information, and/or becoming a Member, you agree to our practices concerning the collection and use of your personal information and the terms of this Privacy Policy and the Terms and Conditions of Use. If you do not agree with any terms or practices described in this Privacy Policy, please exit the website now and do not access or use the Service in the future unless you agree to the conditions, qualifications and policies outlined below.

Because our business will continue to evolve, from time to time, our policies will be reviewed and may be revised. We reserve the right to change this Privacy Policy at any time and notify you by posting an updated version of the Privacy Policy on the Service or by sending an e-mail message to you. It is your responsibility to periodically check this page so that you are aware of what information we collect, how we use it, and under what circumstances we might disclose it. The amended Privacy Policy will apply between you and New Balance Canada whether or not you have been given specific notice of any change.

The Service may be used only by persons who (1) are of the age of majority in their province and can form legally binding contracts under applicable law or territory of jurisdiction or (2) are over the age of 13 but under the age of majority with the express permission and supervision of a parent or legal guardian. No person under the age of 13 may use the Service. The Service may not be used by persons in jurisdictions where access to or use of the Service or any part of it may be illegal or prohibited.

NON-PERSONALLY IDENTIFIABLE INFORMATION
In general, you can visit the Service and view its contents while remaining anonymous and not providing any personal information. In some cases, when you visit the Service, New Balance Canada may, through the use of "cookies" (which are described in greater detail below), automatically collect information about you that is not personally identifiable. Examples of this type of information include the type of Internet browser you are using, the type of computer operating system you are using, the domain name of your Internet service provider, your IP Address, the pages you visit on our websites, and/or the website from which you linked to the Service.

PERSONALLY INDENTIFIABLE INFORMATION
New Balance Canada collects uses and discloses personal information in accordance with this Privacy Policy and as permitted or required by law.

New Balance Canada will not collect any personal information from you (such as your name, address, postal code, telephone number, or e-mail address) unless you provide it to us voluntarily (for example, by registering on the Service, or entering into a contest promoted by the Service). The personal information collected on or by the Service will be used to improve the content of our website, to operate the Service, for any purpose for which you have submitted such information including, without limitation, using and displaying the information on any interactive portion of the Service, or to enhance your online experience by helping New Balance Canada understand you better and make you aware of new products or offers in which you may be interested. The personal information may be used to contact you, via email or regular mail, to provide you with information we believe may be of interest to you. If you do not wish us to contact you for the purposes set out above, please notify us as set out in the "Opt-Out" section below. By providing your personal information, you consent to our use of such information in accordance with this Privacy Policy. You may choose to withdraw your consent at any time (see "Opt-Out" section below). If you choose to withdraw your consent, we may not be able to provide you with information and other services that may be of interest to you.

When you do provide us with personally identifiable information, we will take appropriate steps to protect the information you share with us. In this regard, New Balance Canada’s policy is that we do not give, sell, or otherwise transfer your personal information to anyone outside the New Balance organization or selected New Balance partners unless we first disclose to you at the time of collection that your personal information may be provided to third parties. However, there are certain limited instances where we may disclose or transfer personal information. For example, we may provide such information to appropriate authorities if we believe in good faith that the law requires it or authorizes it or to protect the legal rights or property of New Balance Canada. Additionally, as we continue to develop our business, we may buy or sell business assets. In such transactions, customer information is generally one of the transferred business assets. We may also share certain information with affiliates and third party vendors so as to better serve you (for example, in connection with order fulfillment and the operation of marketing promotions). However, we are not in the business of selling customer personal information to others, and aside from certain exceptional circumstances, we will take appropriate measures to ensure the protection of the information you provide to us. Information that is not personal or is not associated with any personally identifiable data, such as questions, comments, ideas and suggestions, shall be deemed to be non-confidential, and New Balance Canada shall be free to disclose and use the same for any purpose, without any obligation whatsoever to you.

SPECIAL NOTE TO PARENTS AND LEGAL GUARDIANS
We do not knowingly collect, use, disclose, or retain any personal information from Visitors to the website "loverunningmore.ca" who are under the age of majority in their province or territory of residence for any purpose whatsoever (including internal or external marketing purposes).

Children under 13 are prohibited from registering on the Service. We will delete any records of personal information related to a child under the age of 13 that come to our attention. If you become aware that your child under 13 has provided any personal information on the Service, we invite you to notify us so that we may delete the information from our records and discontinue any related features or services.

Privacy Officer
New Balance Canada, Inc.
9-3660 Hurontario St.
Mississauga, ON L5B 3C4

e-mail: privacyadmin@loverunningmore.ca

Minors over the age of 13 but under the age of majority in their province or territory of residence ("Junior Members") may only register on the Service with the express permission of a parent or legal guardian. The provision of personal information by Junior Members must be under the active supervision of a parent or legal guardian. If it comes to your attention that your minor, who is under the age of majority in his/her province or territory of residence but over the age of 13, has provided personal information to us without your supervision and/or permission, please notify us so that we may delete the information from our records and discontinue any related features or services. If you consent to the collection, use, disclosure and/or retention of your minor’s personal information, you may chose to withdraw this consent and cancel your minor’s membership at any time (see the "Opt-Out" section below). Upon such cancellation, all of your minor’s personal information will be deleted from the records of New Balance Canada.

As stated above, New Balance Canada's policy prohibits children under the age of 13 from registering on the Service. To ensure that no personal information of a child is improperly disclosed, we recommend that parents supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help to create a kid-friendly online environment. These tools can also prevent children from disclosing their name, address, and other personal information online without parental permission.

USE OF COOKIES
When you view the Service or advertisements, we may store some information on your computer. This information will be in the form of a "Cookie" or similar file and will help us in many ways. Cookies are small data files that are sent to your browser and stored on your computer's hard-drive when you visit certain websites, thereby "tracking" use of the website. Cookies do not collect personal information; the information collected is an aggregate non-identifiable form. Cookies allow us to tailor the Service or advertisement to better match your interests and preferences. They also make shopping and purchasing merchandise more convenient for you. Most web browsers automatically accept Cookies. However, some Internet browsers can be set to reject or block all Cookies and with most browsers, you can erase Cookies from your computer hard drive, block all Cookies, or receive a warning before a Cookie is stored. If you choose to modify your browser in this manner, the Service (or other sites you access) may not function as well. Please refer to your browser instructions or Help screen to learn more about these functions.

OPT-OUT; ACCESS/UPDATE
If, after registering on the Service and/or providing your personal information, you no longer wish to be a Member and would like to withdraw your consent to the collection, use, disclosure and/or retention of your personal information (or that of your minor) by New Balance Canada, please send an e-mail to privacyadmin@loverunningmore.ca and we will promptly remove you as a Member.

If you no longer wish to receive commercial email messages, please change your preferences to reflect such via the "My Account" portion of loverunningmore.ca. Should you require assistance with this process, please send an e-mail to privacyadmin@loverunningmore.ca. Please note that by opting-out of receiving such messages from New Balance Canada, you are NOT opting-out of receiving messages from web sites affiliated with New Balance Canada. Instructions on how to opt-out of receiving communications from these other web sites may be found by consulting such other websites’ privacy policies. Notwithstanding the foregoing, New Balance Canada reserves the right to communicate to you any changes to this Privacy Policy or the Terms and Conditions of Use.

You may access, review, and update the personal information you have provided at any time by selecting the "Edit Profile" and/or "My Account" options provided within loverunningmore.ca, following entry of your username and password. Should you require assistance with this process, please send an e-mail to privacyadmin@loverunningmore.ca

LINKS
The Service may provide links to other websites, some of which may display New Balance logos, New Balance products or other New Balance content. Any third-party websites may have different privacy policies and practices. These websites are independent from the Service and this Privacy Policy. You should carefully review these other websites’ privacy policies in order to determine how each website may use any personal information you provide. By providing access to third-party websites or advertisements, New Balance Canada is not endorsing the products or services provided by the owner or operator of such websites. Consequently, New Balance Canada is not responsible for how operators of any other web sites collect, use or disclose your personal information or information generated through the use of Cookies by other websites, and will not be responsible for the accuracy, relevancy, availability, reliability, copyright compliance, legality, or decency of the material contained in the other websites. We strongly encourage you to check the privacy policies of any linked website before providing any personal information to, or accessing, any other website.

By accepting this Agreement, and each time you use the Service, you consent to New Balance Canada’s collection, use and disclosure of your personal information in accordance with this Privacy Policy without any further notice or any liability to you or any other person.

CONTACT US
New Balance Canada will take appropriate steps to protect all personal information you share with us. If you provide us with sensitive information of any sort, we will take reasonable steps to ensure a secure connection with your server. We are dedicated to protecting your personal information and welcome comments and questions on this Privacy Policy. Please feel free to contact New Balance’s Privacy Officer at:

Privacy Officer
New Balance Canada, Inc.
9-3660 Hurontario St.
Mississauga, ON L5B 3C4

e-mail: privacyadmin@loverunningmore.ca